Aidan Zamiri captures Carhartt WIP’s 50-year anniversary Active Jacket

Carhartt WIP’s Active Jacket is turning fifty, and instead of celebrating it with a predictable nostalgia dump about heritage, they’ve handed the keys — and the Jacket — to Aidan Zamiri, the visual wunderkind behind Sega Bodega’s cult album cover and a catalogue of hyper-saturated dreamscapes. If your moodboard ever contained an image where the subject is a flash of light, congratulations, you’ve already been Zamiri-pilled.

Once built for cold mornings on construction sites, the Active Jacket gets a cinematic glow-up for the big five-oh. Carhartt WIP drops four anniversary editions (block colour, camo, denim, and leather), all fully reversible to fit every version of your outfit rotation. Born for work, revived for your daily matcha run.

Since it’s blue-collar beginnings in 1975, the jacket has become a fixture in subcultures across the world: from Detroit construction sites to Paris skate spots, Berlin basements, and the backs of people who haven’t worked a day in their life. It’s survived trends, tech booms, and TikTok micro-cores. Fifty years on, we celebrate its endurance, and its cultural afterglow. 

To mark the milestone, Carhartt WIP also launches Sedimental Works, a book created with Parisian design darlings ILL-Studio (the same crew behind projects for Chanel, Louis Vuitton, and Supreme). The publication traces the Active Jacket’s half-century-long transformation from off-duty denim to global cult classic. 

The 50th Anniversary Active Jackets drop October 30, online and IRL at select Carhartt WIP stores.