7:40 caught us dining with New Balance

A recap of our celebratory dinner, hosted at the Glamcult Store

This past weekend, the spring sun slowly started to set later. Solar hues tinted the Glamcult Store for our dinner with New Balance, in celebration of the 740 sneakers. The 740, wearable from 7:40AM to 7:40PM, is the all-round shoe, perfect for any occasion.

The guests got to experience the versatility of the 740 for themselves, changing looks styled with the shoes throughout the night – alongside a conceptual dining experience by Copain and drinks by Sebonsa. Notably, Ezri Jade‘s tracks created a contagious vibrant energy. We were delighted to delve into the new season’s refreshening blend of the day within the night at Glamcult Store, a space for artistic celebration and exploration as versatile as the 740.

Photography by Ilsoo van Dijk

Styling coordination by Mergube Ergul