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Alien LUV at Daily Paper

Examining the subjection of beauty. 

The end of the season is approaching and Daily Paper has finished with a bang revealing their newest collection ‘Alien Luv’. The editorial campaign is redefining the notion ‘alien’ by familiarizing them through the contexts of family, friends, love, and community. Daily Paper has set out to show these aliens are sentient, sensitive beings, making a social commentary on their vision towards race and culture through fashion.  Fashion and beauty are subjective, and in questioning these social norms they have created a stunning collection. “Love each other and create a better future for all”- we couldn’t agree more Daily Paper. 


Get your hands on the collection here! 

Words by Grace Powell