“I wanted to capture the feeling of being one person during the day and another at night, that shift in mood and confidence we all feel” – Peggy Gou
It’s the weekend, and we’re shedding our functioning adult selves in favour of our feral nightlife alter egos the moment the sun clocks out (we’re legally obliged to make the most of these 4pm sunsets). Club queen Peggy Gou – a seasoned shape-shifter of schedules, scenes, and identities – has teamed up with Alpha Industries to design clothes for precisely this transformation. Titled From Day to Night, the capsule is all business in the front, party in the back. Disciplined military lines turn into loose-limbed nightlife silhouettes across two voluminous bomber jackets, with the wrap mini skirt acting as the hinge between the two worlds, synthesising your multiple personalities.
It follows the natural narrative arc: from office rat to frantically locating your Uber (or your bike, if the delusion is strong – and yes, the clothes are that comfy) to get to a highly questionable afters in a neighbourhood you can’t pronounce. The clothes don’t judge; they adapt to all your mood swings. Day-to-night, office-to-festival, calm-to-chaos — Peggy Gou and Alpha Industries are fully prepared for your double life. Oh, and the padded bag? Consider it the survival kit holder: the one thing that can carry everything you need for a club-to-office-to-we-won’t-say-where situation and back all over again.
Shop the collection here
Image courtesy of the brand
