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Alter Ego

WEEKDAY explore the complexities of identity through fashion


Welcome to WEEKDAY‘s latest womenswear collection, Alter Ego, a futuristic, AI-inspired campaign which delves into the distinctive traits that make us human amidst the ever-developing technological advancements of today. This collection is a 20-piece (limited-edition) line and is designed with the vision of promoting its wearers to embrace their individuality and authentic selves. Titled Alter Ego, this collection draws inspiration from digital design and the complexities of humans and our many dimensions.

The collection features an array of must-have pieces, taking on deconstructed denim, sculptural nylons and oversized silhouettes within the Alter Ego DNA. There is no separation from ‘everyday’, to more occasion-wear, as each garment harnesses its own moment and makes a statement.

Some stand-out pieces include the Hug Shirt, an oversized shirt made from lightweight recycled nylon. Featuring all the right details to make it stand out; from the six press-button front closures to the deep and sultry open back and chest pocket, this piece is radiating luxury. Alongside the Hug Shirt is the Drape Tee Dress; an effortlessly chic draped silhouette with some unexpected details that set it apart. From the high vent in the back to an exaggerated dropped shoulder, the Drape Tee Dress simultaneously oozes nonchalance and elegance. But the real star of this piece is the skirt, which features a marbled look and is made from airy viscose,  while the T-shirt top is crafted from soft organic cotton.

Discover your Alter Ego with WEEKDAY’s latest collection, and with this being a limited-edition launch, we recommend you don’t miss out on your must-have items!

Shop the collection here! 

Images courtesy of WEEKDAY

Words by Grace Powell