Aminé just dropped a new single, “LA,” and it’s slick, filled with synths, and a little smug, like a gold-toothed grin in the rearview mirror of your car.
Produced by Westen Weiss and Pasqué, the track leans into a playful, digitised beat that sounds like it belongs on a Sega menu screen circa 2003. The music video brings this energy to life with a quintessentially American love letter to L.A., starting with Aminé cruising in a bright yellow open-top Moke in front of the Hollywood sign. The visual is packed with tourist-core trinkets: an “I <3 LA” snow globe, LA numberplate keychains, and a (mock?) Hollywood Walk of Fame star tile with his name on it. He rides through the city’s asphalted hills lined with palm trees, photoshopped into a larger-than-life version of himself, gazing over the low-slung sprawl of Los Angeles like a benevolent giant. The visuals, directed by NoahSocold (known for work with Bad Bunny and bbtrickz), make us long for a lil vacay into the sun.
The single leads into his upcoming North American tour (with EU and UK stops too) and follows the spring release of his most expansive project yet: 13 Months of Sunshine, his ode to Ethiopia, self-evolution, and the kind of growth that makes you call your dad more. This is Aminé bathing in everything he’s built, in the city that made him (and almost broke him).
Image by Lucas Creighton
