Combine ASICS’ unrelenting passion with Story msg.’s mindfulness manifesto, and this is what you achieve
When it comes to inspiring collaborations, Asics does it like no other. For their newest campaign, Asics integrated Story mfg.’s joyous, down-to-earth ethos into their craft.
In joint vigour, the two brands present The GEL-VENTURE 6 – built for trails, picnics, and the art of taking it slow. This isn’t just a sneaker; it’s a love letter to hobbies, hiking, crafting, and the underrated joy of doing things mindfully. Offered in two colourways – one in earthy browns, the other in lilac and ecru – this new take on the GEL-VENTURE 6 brings Story mfg.’s nature-loving aesthetic to the forefront, blending recycled and thoughtfully sourced materials. The woven-inspired lacing nods to a Baghdad skate scene memory from Story mfg.’s co-founder Saeed Al-Rubeyi, where skaters’ personal style would be expressed foremost through intricate shoelace tying. Bonus: each pair includes two lace sets, so you can mix, match, and meander in style. Perfect for long walks, slow afternoons, and everything in between, the Story mfg. x ASICS GEL-VENTURE 6 drops April 13th on the former’s website, and globally April 18th.
Your feet – and your inner hobbyist – will thank you.
