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Changing the game

Here at Glamcult, we champion the bold, the brave and most importantly, the passionate. Encompassing these three pillars of creative accomplishment, BOSS has re-invented itself, proving to be the spearhead of forward-thinking American fashion. Their latest collection, in collaboration with Russell Athletic, is all about legacy-building. Approaching familial motifs (such as a to-die-for varsity jacket), and reawakening them within the 21st-century lens. Overall, this collection provided nothing short of an eye-opener, as we see clichés made cool again.

Now, this was no average collection – premiered at Milan Fashion Week, we saw look after look grace the sportsfield (yep, that’s right), brightening both our mood and inspirational vessels. There’s an array of pieces we can discuss, but there were some hard-hitters that cannot be missed.

First on our shopping agenda is the Unisex wool blend college jacket, garnished with RA logo patches and the BOSS typeface. The jacket, coming in both beige, orange and dark blue is the perfect autumnal piece, perfect for those days in between the sun and snow. Now, we are all about functionality and fluid wear, so this jacket’s adjustable sleeves – as in, they come right off – makes the piece even more wearable. Whether you are off to a dinner or a hang in the park, this is the kind of piece to elevate any look without too much pre-thought.

Another design we have our beady eye on has to be the houndstooth trench. This classic coat is made to push the boundaries of athleisure, providing the tailored aesthetic we have come to crave. Coming in a stretch material, the coat is above the knee length in either a beige or grey colour way. We can already see this piece over a cute tracksuit or even a party dress getting you from A to B in true BOSS style.

Now- here in the office, hoodies are a true staple, and the BOSS cotton-blend sweatshirt is a must-have. Arriving in five colour ways (white, orange, blue, dark blue and grey), this is where sportswear does it best. Comfortable yet clean – we see the kind of buy you never regret (and quite frankly, never don’t wear!)

As great faces, wearing great looks cascaded down the runway(ish), the collection overall was a sight for sore eyes, bringing life back to the fashion week party. From staple pieces to stand-out selects, there’s a little something special for everyone. The key to this season is an option, and when a collection takes on the fluidity of fashion, the success is hard to match!

Shop the full BOSS X RUSSELL ATHLETIC here! 

Words by Grace Powell