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BRONX X MULAS X GLAMCULT

Shoes, music, cocktails, conversation and a whole lotta’ good vibes

We can’t quite believe it has already been over a week since the launch of the BRONX X Mulas Hybrid Haus shoe collaboration. Celebrating this fusion of creativity, GLAMCULT hosted a party in the duo’s honour – congratulating them in the only way we know how: music, cocktails, and a cacophony of Amsterdam creatives. Held at the Paleis van de Weemoed, in Amsterdam’s famed Red Light District, we gathered together the troops on one of the sunniest days of April to hang out, have fun, and check out the shoes in all their glory. 

 

Entering the Paleis (a Burlesque bar on the weekends) you can’t help but get hit by the raw energy of Amsterdam nightlife. Deep-red decks the walls, floors and bar, creating the perfect backdrop for the BRONX X MULAS UPP-DATE shoe. Accompanied by the complementary sounds of DJ Slimfit, DJ Kat (and a grapefruit-gin cocktail), the vibe was set for the night to come. Exploring the venue, no detail was missed; from the polaroids across the bathroom wall and soothing sounds of the designer, Jessica van Halteren as you pee, to the draping campaign images like greek goddesses across the walls. The showstopper however goes to the ice blocks, as several statues were placed at the back of the venue, each encasing one of the 6 shoe designs/colourways. You know we love a good contrast, and if flaming-hot shoes encased in ice isn’t one – I don’t know what is. Every inch of the space screamed the creative complexity of this duo, from traditional dutch (yes – bitterballen was available) to the contemporary world of high fashion. 

Peaking the night saw a performance by the incredible Mila V, a multi-disciplinary artist whose music confronted the crowd with pure emotion-driven electronics. Wearing Mulas Hybrid Haus over a tantalizing Agent Provocateur set, Mila exploded the night, sharing with us work new and old, bringing her unabashed vocals to the stage. Alongside this live performance by Mila V, the night also saw sets by DJ Slimfit and DJ Kat – who took the crowd on an electronic, high energy fueled frenzy into the night. 

Cheering, chatting and dancing with some of Amsterdam’s most extravagant – the night was a success. And, alongside the success of the launch – came the celebration of the shoe. Taking on the classic wedge, and redefining the genre, the Upp-Date sole has been revived from the BRONX archive. Re-designed by Mulas Hybrid Haus, the shoe takes inspiration from designer, Jessica’s love for lingerie and femininity broadening the boundaries of underwear and where sexiness can be evoked. Featuring leather straps – worn 2 ways – the shoes are unique by nature, celebrating individual style and the changeability of fashion. Consisting of three parts, the shoe is part of the BRONX ‘more sustainable’ collection, using conscious materials in the creative and construction process.

Continuing the joys of the event – collaboration – and the shoe itself, Glamcult is selling the collection online in our store! Check it our here and set your summer-sandal style on fire 🔥

 

Shop the collection here!

Words by Grace Powell