× Shop Archive About about contact jobs magazine advertising terms & conditions privacy policy Follow Instagram Facebook

Cereal and chill?

The New Originals present new release and a temporary playground store.

Amsterdam-rooted creative clothing brand The New Originals opens their temporary store at Lil’Amsterdam in the most playful way we could imagine—with cereal and boards games. Budweiser also joins the party as part of their collaboration on the brand’s newest collection. The grand opening will take place between 16:00 and 19:00 on December 14, and the spot itself, designed by INDEBT studio and resembling a playground, will be open until late February. To top all of this, one day before the opening, The New Originals release their iconic Cloud Nine Dots Jacket—a call to double the celebration!

Words by Glamcult

Photography by Fabian Kasper