Let’s explore the archive!
Well…. there are collabs, and there are THE collabs. Champion has been raising the stakes year by year, as they once-again establish themselves as the athleisure we all want on our backs. Craig Green is one of those designers that confirms the brands rise within the 24/7 comfort brigade, as we just can’t get enough of either of them. Exploring the archives of Champion, Green has created a capsule collection celebration the root of the brand’s design as well as the community found within the clothing. Champion’s collegiate history is certainly not lost in the collection, as Green takes on the 60s-90s, through college graphics, contrast colouring, bleached-out patches and an external embroidering which signifies the year the piece’s design was birthed. The imagery of the campaign has been craftily shot by the amazing Amy Gwatkin and resembles the classic structure of gyms within British school fields (nostalgia calling…). Get set for a meeting of the minds, where the kind of comfort and style we want in our closet is created!