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DIOR CRUISE '24

“Delving into the depths of Mexican art, history, and culture”

The Dior Cruise collection left its audience mesmerized last weekend, as it transported us on a captivating journey through the enchanting essence of Mexico. Rather than presenting Mexico as just the beautiful destination it is, Dior succeeded in capturing the very heart and soul of the country. Influenced by visionary artists and cultural icons such as Leonora Carrington, Remedios Varo, Tina Modotti, and the incomparable Frida Kahlo, this collection emanates an irresistible vitality and energy.

At the core of this collection’s inspiration lies an archival sketch by Andrée Brossin de Méré and the groundbreaking photographs of Frida Kahlo, which boldly challenged traditional gender norms. Dior, ignited by Kahlo’s distinctive style and creative fervour, has crafted a range of impeccably tailored garments that simultaneously celebrate and explore the meaning of femininity in fashion. Effortlessly blending sophistication and strength, the collection also showcases a breathtaking array of exquisite lace dresses and intricately embroidered pieces, each one telling a story of artistic craftsmanship and beauty.

What truly sets this collection apart is its seamless integration of elements from the traditional Tehuana customs into its design. Voluminous skirts sway gracefully, paying homage to the rich Mexican heritage, while the elegant “huipil” tunics, crafted in collaboration with local artisans, exude the timelessness the brand is known for. Within this, Dior has artfully woven together traditional craftsmanship with contemporary sensibilities, creating a harmonious fusion that celebrates the cultural tapestry of Mexico. Every piece in the collection exudes a vibrant energy that resonates with this spirit; the colours, patterns, and textures all pay tribute to the country’s vivid landscape.

The Dior Cruise collection stands as a testament to the brand’s dedication to celebrating heritage and artistic expression. By delving into the depths of Mexican art, history, and culture, Dior has created a collection that goes beyond mere fashion and transforms into a profound homage to the soul of a nation. Each garment becomes a conduit, connecting the wearer to the vibrant spirit of Mexico and encapsulating the timeless beauty that emerges when art and fashion intertwine.

Words by Grace Powell

Check out the full DIOR Cruise ’24 collection here.