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DIOR enters the heart of Amsterdam

“(Re)discover the House’s legacy, celebrating elegance and the highest standards of craftsmanship”

One of fashion’s most prestigious houses, Dior, has just opened its latest boutique in the very heart of Amsterdam. Located on the emblematic Dam Square, this traditional Dutch building has now furthered its history as the Maison expands its universe within the red brick fa├žade walls of its building. This, however, is no ordinary store, but rather a Dior experience as each floor span’s a different element of the brand’s many attributes through refined decor and traditional references. From Dior’s latest womenswear collections to their many sought-after accessories, alongside Kim Jones’ menswear and Resort 2023, there is an intentional and exquisite atmosphere on each level of the store. Describing this new space as an “invitation to (re)discover the House’s legacy, celebrating elegance and the highest standards of craftsmanship”, the opening comes just in time for their spring collection.

Words by Grace Powell

Images courtesy of Dior