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Feminine serenity... its H&M X Simone Rocha

A collab to remember

Continuing H&M’s longstanding commitment to amazing collabs, last week they released the long-awaited Simone Rocha collection. Cooking up an Instagram storm, the collection was the Rocha fantasy we all expected; exploring the intersect of feminity, artistry, and culture. The collection is an inspired take on Hong Kong’s craft traditions and history of art, using her signature embellishments alongside this foundation. From tartan to bows- this is classic Simone Rocha, with a H&M twist.

Reflecting on the collaboration, Rocha gushes, “I am so happy to have worked with H&M on this special collection. This is truly a tribute to my signature style and the influences that have shaped me. As a designer and as a customer, I am a big fan of H & M’s past collaborations. The collections with Margiela, Alber Elbaz, Comme des Garcons – it’s such a great list of names and I’m proud to be added to this list now.”

This collection also marks the ten-year anniversary of her own label- a triumph to be celebrated with a bit of online shopping.

Shop the collection at H&M.com

Words by Grace Powell