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Flip through 10 years of Pop Trading Company

Grab your boards, and roll through the pages of Pop’s magnum opus

Welcome to the world of Pop, where community, humour, art, and of course, skating has brought us all together for the past decade – yeah we know, time moves fast. For their 10th anniversary, the Amsterdam-based skate label has launched its limited-edition book, encapsulating its growth from a local skating community to a global international force.

Seamlessly fusing its legacy with contemporary men’s fashion, Pop has unified the Amsterdam scene through their sponsored team and Bring Your Own Beer Skate Sessions – which are still going strong today. Always community-driven, balancing grown-up fashion with hoodies and T-shirts that carry more than just logos—it’s always homegrown artists whose work features on them, team riders in the shoots, and local musicians soundtracking their videos, with Amsterdam as the backdrop.

To celebrate this spirit, their book follows the pop family from Tokyo to Paris, Seoul to London across the decade, including work from skate icon Ari Marcopoulus – known for his work on Larry Clark’s KIDS – alongside Zander Taketomo and Tyshawn Jones. So yeah, take this as your sign to get your copy now at poptradingcompany.com or at Amsterdam’s photography museum FOAM. Secure a piece of history in the Amsterdam skating scene wrapped into the perfect coffee table book—grab your boards, and roll through the pages of Pop’s magnum opus. 

Words by Agata Villa
Images courtesy of Pop Trading Company