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From the office to the beach with New Amsterdam Surf Association SS24

It’s fresh, it’s playful, and it’s so New Amsterdam.

As the days get longer and the birds begin to sing, it’s time for a New Amsterdam Surf Association collection. Titled “The Tourist”, the New Amsterdam team decided to go beyond the concept and literally become tourists themselves for SS24. They ventured on a very heroic journey to a not-so-far-away land that blocks most of the Dutch surf swell: England – and we applaud their courageousness. Picture this: a stereotypical tourist beach vacay, shot on the beaches of Newquay, England. It’s fresh, it’s playful, and it’s so New Amsterdam.

The collection is for every moment of everyday, no matter where you are. Behind your computer at work? But of course! Walking around the city? Wouldn’t expect anything else. On the beach? Well, duh. New loose comfy fits combined with their classic jersey make this collection an instant wish list in our books.

Don’t worry, the elements we all know and love of New Amsterdam collections are here to stay. Bridging the classics with this collection’s “tourist” screen prints and other new art, this SS24 collection brings a new perspective to the New Amsterdam universe. Our favs? We’re obsessed with the dress shorts and comfy sports jacket combo – because we all need a summer suit – and the cardigans are a tried and trusted love.

Words by Ella Paritsky
Shop the collection here!
Images courtesy of New Amsterdam Surf Association