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Hyéres Festival #37

This October Hyéres festival is returning for its 37th iteration


This October the beloved Hyéres festival is returning for its 37th iteration. For those who don’t know, the International Festival of Fashion and Photography Hyéres is, well, a fashion and photography festival in Hyéres, France. Its founder, Jean-Pierre Blanc, started the festival to build a space that celebrates young creatives. Hyéres does just that, fostering raw artistry by rewarding finalists for creating for the simple sake of creating. Over the 37 years of its life, the festival has earned the respect and love of, to be honest, kind of everyone. 

Hyéres has three categories; fashion design, photography, and fashion accessory design. Every year hundreds of people apply and a selected group of jury members chooses 10 finalists. These finalists then participate at the multi-day festival in October where their work is assessed again by the jury and hefty financial and technical grants are awarded. Some past participants include Botter (who got offered a creative director position at Nina Ricci directly after he won the Grand Prix), Viktor & Rolf, Felipe Oliveria, and Julien Dossena. 


This year Chanel hosted the launch party that revealed the new finalists and jury boards. The maison will also be presenting a brand new award in October; the l’atelier de matières award for fashion design. Glenn Martens was also appointed the fashion design jury president and after his couturier performance at Gaultier, we are not surprised. Then we Pierre Debusschere for photography whose first film – before his incredible work with Beyoncé – was actually shown at Hyéres. And of course, the art director of Atelier Montex, Aska Yamashita, takes reign as the fashion accessory jury president. 


If you are craving for new young talent – like we often are – take a look at this year’s recently announced finalists’ work. Some of our favourite details include Tim Suessbauer’s ‘Georges Braque-esk’ print and Juha Vehmaanperä’s parade of texture. 

The festival will take place between the 13th and the 16th of October with free admission and the exhibitions will be open to the public until January 2023. 


Photos courtesy of Villa Noailles

Words by Ella Paritsky