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Icons only! Maggie Smith features in LOEWE's SS24 Campaign

Making haste, Jonathan Anderson has taken the internet by storm, revealing LOEWE‘s latest campaign shot by and featuring icons only! Captured through the lens of Jurgen Teller, some of our favourite faces have made an appearance: from the much-adored Maggie Smith to British boo’ Josh O’Connor. Seen amongst a sea of vibrant backgrounds from 80s-style sofas to woody farm barns, there is an essence of nonchalance which juxtaposes the structured and pristinely detailed LOEWE designs. Did we want the geometric-style deep green leather handbag before? Not necessarily, but after seeing Mrs Smith wear the piece so perfectly, it’s hard to get off the mind.

Words by Grace Powell 

Images courtesy of LOEWE