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Imaginary TV

Off-White ™  SS21


Mr Abloh has certainly been busy. As we are still coming off the Louis Vuitton Menswear high, we are presented with Off-White ™ S/S21. Titled Adam and Eve the show is a visual event playing on the Imaginary TV that sits firmly on our computer screens as consumers, fans, models and creatives digitally interact. Classic Television may be a thing of our near-past, but the channel hopping era of tik-tok, youtube and twitch are still ever-present. Playing on this 21st-century attention-span, the show creates a virtual landscape in which channels and networks can be switched, each providing a new concept behind the collection. In true Abloh style, there’s a number of familiar faces- Liang Biying, Mdou Moctar and more- uplifting the community and showing fashion can be for everyone. 

The collection resembles the gender-less reality of clothing, as men and women are dressed in ankle-length skirts, knit dresses and a summer-ready halter we are already calculating into our wardrobes. Everything is fluid in its presence, as well as its structure; from draping necklines to very 21’ appropriate mask-esque snoods. However, it wouldn’t be Off-White ™ without the reconstructed suits, and as we see leather co-ords saunter across our screens we remember exactly who the Off-White ™ wearer is. Within every collection, there are always a few looks we can already envision sliding through our Instagram feed- and without questions, the ruched turtleneck dress, with that infamous quotation branding is going to be one of them. Showing a little hip, and a high slit this is the it-dress of the collection.


The show was a display of character with a brash nod to our at-home-lifestyles. The channels may be changing, but Off-White ™ is still the unstoppable force binding audiences together. 


Off-White ™ Spring Summer ’21

Full Collection at Off-White.com

Words by Grace Powell