Reflecting the designer’s dream to build her own visual language through the complexities of identity
Tashkent-based fashion brand, J. Kim has been weaving personal narratives and sharing their experiences of the world since 2013. Born in Uzbekistan, creative director Jenia Kim continues to channel her Koryo-Saram background into her work and thought-provoking designs in the brand’s FW ’23 collection. Reflecting the designer’s dream to build her own visual language through the complexities of identity, the FW ’23 collection draws inspiration from the meticulously-styled woman of Uzbekistan. From unconventional hairstyles, manicures, and layered multi-pattern outfits, this is an ode to them and “the middle-aged matrons we know that love layering and bright colours”.
This season brings with it a new colour pallet for the designer, who was inspired by the art of the Timurid miniatures. While black and white are still the foundations, subtle tones of brown, blue and orange play a key role. One of our favourite pieces in the collection includes the blue puffer coat featuring flower-like cute outs with an oversized fit. Paired alongside the iconic black cargo pants — visually referencing the style of Central and Western Asia –we envision a match made in outfit heaven. Alongside these puffer and oversized moments, the jewels seen in this collection (inspired by nail art alongside the Soviet-era’s Tashkent jewellery factory) incite thoughtful reactions and line the pieces with a sense of overt glamour.
The collection has certainly caught our attention, and its dedication to detail and analytical thought has pushed J. Kim and her designs to the next level.