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Jacquemus 24/24 pop-up is heading to Milan

Jacquemus pop-up is going to Milan with new designs, and yes, a brand new colour

We all know THE Jacquemus pink store. Launched last December, the 24/24 all-pink pop-up in Paris has since hit the road. Jacquemus just announced on Instagram that it’s heading to Milan with new designs, and yes, a brand new colour. The catch? We don’t know what the colour is. 

The products in the first pop-up were a part of the house’s PINK 2 capsule collection. The space featured a vending machine setup enabling it to be open 24 hours – in order to fulfill your Jacquemus needs at any hour of the day. The house’s pink Bambino Long handbag – you know the one – was the ultimate star of the store. Alongside (in the same shade of pink) was the Le Rond Carré candle, Le bob Gadjo bucket hat, Le bob Arichaur hat, and, of course – the PINK scarf. 

What will the new color be? What products will be sold? Jacquemus has us on the edge of our seats for this one. The Milan pop-up is scheduled to open at 9:00 am from the 25th February to the 27th so keep your eyes peeled for the grand reveal. 

Photos courtesy of Jacquemus

Words by Ella Paritsky