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KEEN's new Shanti Slide

100% of profits to go towards the Everyday Refugees Foundation


KEEN take a big step in their humanitarian aid efforts – now launching a reimagined Shanti slide in blue and yellow to show support for Ukraine – with all the profits going towards the Everyday Refugees Foundation. The message is further explored with all-Ukrainian talent behind the campaign, as KEEN continue to give opportunity and voices to those who need it most. “The concept for me is the feeling of freedom and natural strength, which you can feel inside,” explains Ksenia Kargina, the photographer. “It’s like an ocean – one of the most powerful things, unstoppable, so natural. For me, it’s truly about Ukrainians.”

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Words by Evita Shrestha