What’s in your hierarchy of needs?
A fateful artistic union between Josef Lazo and Andreas Schmidl birthed Lazoschmidl – the pair’s rebellious child that integrates literature and fashion in its imaginative exploration of body politics. Their latest collection, which made its way to the official PFW schedule, constructs (and deconstructs) its own hierarchy of basic needs, where the themes of health, beauty and survival all float across workwear-inspired overalls, laced-up joggers and tight tank tops. Titled Fruit, Flowers, Fluoride, the narrative is poetic in its playfulness, as the AI-generated melted design invite us to ‘taste the forbidden fruit’ – a leitmotif of the brand. As we accept and take a bite, we step into the vivid world of waist cut outs, vinyl everything, buoyant florals and cheeky leopards, all tied together by the signature butterfly emblem. The highlight for us is the perfect balance between weight and transparency, heavy layering of intarsia knit, furry coats and a healthy dose of bare skin.