What’s better than a fashion show? A fashion “show”.
Got caught as an outfit repeater? Tired of your current vibe? Looking for a new look? Don’t fret, fashion’s favourite angel Pusik107 is here to save you and grant you style salvation. Makeover is a reality fashion show for this generation. With Pusik107 as your stylist and a wardrobe full of Racer Worldwide’s finest garments, Makeover will destroy old style identities and build a new swaggier one from the wreckage.
Directed by acclaimed music video director Martin Pihlap, Makeover will bring a highly stylised, absurdist, and deeply self-ironic fashion reality show to your TV screens. Imagine the cuntiest mockumentary you can dream up.
“We don’t just change your style. We kill it. Welcome to the new cult.” – Pusik107
With a concept so extravagant, it’s only right that Latvian creative Pusik107 will be starring as the host for all five episodes. Pusik107 is known for her work exploring early 2000s fashion, Slavic culture, and surrealism. Which is why we featured her in our latest print issue, Glamcult #142, the ANIMA issue.
As the latest cultural experiment of fashion brand and collective Racer Worldwide, Makeover stands to prove that fashion is about more than just clothing. Founded by a group of 16-year-old friends in 2017 in Tallinn, Makeover is just the latest project by Racer Worldwide as they continue to explore youth culture, community, and friendship. Along with the TV show, Racer Worldwide will also be releasing a new collection of garments in line with Makeover’s essence, starting on the 16th of September.
Anyone who dares to experience style reincarnation is invited to apply to join the cult of Makeover and participate in an upcoming episode. Applications are still open, but with over 2,000 applications sent in already, be sure to show off your most glamorous (or unglamorous) self.
Words by Gabriella Meshako
Images courtesy of Racer Worldwide
