Symbolising their pursuit of innovation, not just in reaching the moon, but in becoming the first sneaker brand to conquer lunar terrain
That time of the year is back, as independent sportswear brand, New Balance, celebrates Grey Day; a day to mark the various shades of grey in our calendars! A designated moment born in 2018, Grey Day falls between May 4th and May 12th, when the signature colours of the brand are defined and amplified through iconic silhouettes. This year, New Balance sheds light on a special grey; a glimmering shiny spherical encapsulating grey; the grey of the moon. With their Moon Daze collection, the brand’s most wanted models are adapted and innovated in various grey tones, hues, and glorious mutations.
Symbolising their pursuit of innovation, not just in reaching the moon, but in becoming the first sneaker brand to conquer lunar terrain, this ambitious collection is also in collaboration with Sneaker District, a renowned sneaker store in Amsterdam, alongside the talented musician BNNYHUNNA.
Some of our favourites from the collection include …
One of the contestants for the first moon sneaker has to be the 580. The 580 is an original New Balance, which was seen as a highlight in the Harajuku trends. Their Moon Daze version offers a punctuated hit of pastel blue, alongside the classic suede and textile fabric – featuring distressed details to create a vintage vibe (without the vintage wear and tear), this shoe is a summer staple in the making.
In an ever so adaptable and malleable sole, these Fresh Foam More Trail v3 take you to the highest mountains and across the most inexplicable surfaces (maybe even the moon?). Its bendable construction gives a feather-like movement, emblematic of a softer pull of gravity. A lightness in feel and colour lets the shoe take you to new arenas and explore a different kind of physicality. Both breathable and resistant to tearing, the impenetrable grey lets you embrace the possibilities of this sneaker.
Perhaps we are always revolving, even when on the moon. The New Balance 550 is a dunk and a pass to the neat net style of the basketballers of the 80s. Its clean and accessible design lets its greyness intrude on any pavements and any outfit manifestations.
New Balance has also unveiled within this collection a new take on their most recent offering, the impressive 9060 silhouettes. Launched in 2022, this design takes cues from the early 2000s and showcases a seamless combination of grey mesh and suede on the upper portion. The midsoles of this model are equipped with N-ERGY technology, which incorporates ABZORB SBS cushioning in the heel, ensuring a responsive and energetic stride for all your intergalactic escapades.
Check out a closer look at each piece online here and get prepped’. The collection will be available May 12 at New Balance and exclusively through retailer Sneaker District, both online and in-store.