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Our freshest collab with ASICS is officially here!

featuring Amsterdam-based artist Mariposa


ASICS and Glamcult have united creative forces to bring a new interpretation to the GEL-QUANTUM 360 VIII. This collaboration combines ASICS’ commitment to innovation and durability with Glamcult’s unapologetic identity. As a pioneering Japanese label, ASICS has been leading the way in redefining sports apparel for nearly half a century.

Glamcult has gained a crucial position in the front lines of avant-garde culture, and for this collaboration, we went beyond the mere product. As it is part of our unapologetic identity, we curated a vision alongside the trainers. The video clip is the narrator of this creative force. From featuring Amsterdam-based artist Mariposa, to the set completely covered with our  Glamcult logo, this video showcases the fine line between dreams, reality and obsession. We aimed at highlighting an unnegotiable part of our ethos that lays in the curation of a worldwide underground essence.

This collaboration marks a new chapter for Glamcult, combining its own dashing design with ASICS dynamic character and Mariposa’s electrifying sounds. Make sure to check out her latest single BOGOTA, releasing today with our collaboration!

The perfect mix between the innovation and comfort of ASICS GEL-QUANTUM 360 VIII sneakers and our special touch: front pocket add-ons, styled with a unique Glamcult tape print as an extension of our take on logomania. The Glamcult tape pattern is our ironic but honest interpretation of overbranding obsessions.

Get your hands on these special sneakers. Available at Glamcult Store till April 21st.

Buy now or cry later.

Featuring artist: Mariposa
Creative & Art Direction: Rogier Vlaming
Director: Jessica van Halteren
DOP: Sam Vis
First AD: Lex van der Meer
Focus Puller: Jesse Koelstra
Stylist: Ricardo van Lachterop
Hair & Make-up: Iraj Raghosing
Nails: Eva Wagensveld
Set Design: Pykel van Latum
Gaffer: Ernst-Jan Thieme
Bestboy: Robert Groendijk
Producer: Luc Hueber
Production manager: Sam Rahman
Graphic Design: Marline Bakker & Emna de Francesco
Photography: Ricardo van Lachterop
BTS videography: Pykel van Latum
Music: BOGOTA – Mariposa
Song Producer: Ivan Promes
Sound Design: Camiel Muiser
Editor: Ruben Wiegerinck
Grader: Erik Verhulst
Set Design Assistance: Emna de Francesco, Ella Paritsky, Agata Villa
Catering: Nanja Theunissen