timeless designs with skateboarding functionality
Pop Trading Company is back for an end of the year bang with another Adidas collaboration that will make your holiday wish list complete. Both brands delved deep into their archives for this collab, crafting pieces that blend timeless designs with skateboarding functionality – and we’re obsessed.
This collection invites us to enter the Pop Trading Company universe; unveiling a fresh narrative based on a short film produced with director Fabio de Frel. The film introduces us to the fictional realm of ‘Pop Trading Company’, an organisation dedicated to providing intensive skateboard training in a remote educational facility. Imagine a stereotypical strict boarding school, but the courses taught are, of course, on skateboarding.
This collection has expanded the lore of this world, creating a ‘uniform’ that is designed for every step of your day – on and off the skateboard ;). The drop moves away from Pop’s outdoor style and embraces the Adidas aesthetics. With new takes on the classics like Adidas Superstars and TRX Vintage trainers mixed with the Pop storytelling we all know and love.