Post-Ironic, Post-Athletic, Post-Sweat: This is adidas Originals by AVAVAV

Shredding in shredded fabric is in. Adidas Originals and AVAVAV’s second collaborative collection, adidas Originals by AVAVAV, ensures that the chronically online, post-ironic satire enthusiasts are adequately represented within the realm between sport and fashion. Dropping today, the collaborative pieces subvert understanding of form and textile in athleisure – slim-fits and silhouettes that are dependent on the organic shapes of the human body no longer resonate with those who find solace in the uncanny, the unhomely that strikes harder than the familiar. 

Featuring pants, tops, hoodies, shorts, and accessories, the collection’s impact hinges on tactful design choices that transgress normative aesthetic criteria without breaking a sweat. Whether that be through shapes that seem like they must be optical illusions or cuts that look like they belong in an alternate version of the Matrix—adidas Originals and AVAVAV are not concerned about chalance, the collection resides in the spaces between affective structures of feeling and feeds on that ambivalence. 

Cool, uncanny, and dare we say Kafka-esque, the second iteration of adidas Originals and AVAVAV’s collaboration merges the respective vision and values of both with childlike wonder. Make sure to keep your wallets open for your new workout outfit, perfect for 2025 and 3000, and don’t miss the second love-child of Adidas and AVAVAV.