The collection is a novel, and here is Chapter Two
Closing out the year with a bang, the end of 2022 saw PUMA link up for round two with Parisian fashion brand, AMI. After the successes of their first collaboration, the duo is back, bringing with them the cosiest winter capsule collection we have seen so far. Blending outdoor designs with the treasures of tailoring, this coming-together is inspired by the “thirst for freedom” and an ever-burning need “to explore new horizons”. Including all your winter-day must-haves, prepare to see coats, tees, hoodies, sweatpants, and fleeces galore. All bursting with vibrancy, the pieces can only be described as championing an earthly colour palette…. but one that is definitely not neutral.
Each garment in the collection features the PUMA x AMI logo – AMI’s signature AMI de Coeur symbol merged with the PUMA stamp – and can be seen alongside the orange, baby blue, moss green, and baby pink tones at play. Speaking on this illuminating collaboration, Alexandre Mattiussi (Founder & CD of AMI) shared, “I wanted this collection to be a perfect balance between our two worlds,” as, ultimately, “the goal was a playful, colourful collection, rich in volume and in extravagant details. It is a new chapter on the story we began developing during our last collaboration. We are now taking things further…”
Alongside these 70’s inspired pieces, also comes an array of iconic accessories. Shoes are timeless, and no trainer has surpassed the test of time quite like the Rider. Alongside the shoes is also a cute and cosy puffy backpack, alongside oversized bucket hats and a white-and-black striped knit beanie and scarf duo that is giving AMI to a T. Going all-out, this collaboration has seen the dawn of a global launch campaign, captured by David Paige who champions the magnificent landscapes of Pedernales Falls in Texas, featuring GIVĒON and Quannah Chasinghorse. Embodying the strength and power of the new generation, the imagery is bold, and beautiful, maintaining a carefree and wearable core. It’s time to roam the city in our PUMA X AMI finest!
The new PUMA x AMI collection will be available exclusively in AMI stores and amiparis.com starting December 8th, and globally on December 10th on PUMA.com, PUMA stores, and selected retailers.