Dior teams up with ERL, Eli Russell Linnetz’s new(ish)born brand to create what has been dubbed “California Couture”
The iconic fashion house, Dior, has teamed up with ERL; Eli Russell Linnetz’s new(ish)born brand to create what has been dubbed “California Couture”. Despite this provocative title, the Venice Beach-inspired collaboration is a satin, pastel and slightly satirical take on what we imagine to be west-coast workwear. The collection is vibrant in structure and earth-bound in colour, reminiscent of the beach-side waves, with penetrating skate-culture influences within the pieces.
With quilted high-neck puffers, oversized knee-length shorts and fuzzy jumpers sporting the “California Couture” slogan — this capsule collection is whimsical and wearable at its heart. Presenting Dior in a new light of chunky sneakers and overtly casual wear, Dior x ERL appears to be a new dawn for both brands, leaving us only excited to see what’s more to come!