Also known as Alastor Wrath, this otherworldly makeup contortionist is expanding the boundaries of beauty one supernatural look at a time.
Today the beauty industry is as abundant as ever. Each year sees dozens of new brands and platforms, hundreds of emerging talents and a million ways to make oneself utterly unrecognizable. LA make-up extraordinaire Noel Garcia, however, takes beauty shapeshifting to a whole new level. Better known as Alastor Wrath on Instagram, Garcia shifts effortlessly between characters that are as playful as they are sinister, further enhancing his uncanny look through digital body modification—think elongated elf ears, tiny scorpions (!) crawling from under the eyelids and a razor-sharp mouth worthy of the “Alien vs Predator” franchise. A second-generation immigrant, Garcia draws inspiration from his childhood, recalling tales of goblins, elves, merpeople and demons as told by his parents. He reincarnates as a bleached and bruised fallen angel; sometimes an evil clown (or two); a moth; a lizard king, yellow-eyed and mesh-clad, with a forked tongue so long it rests on his chest—that’s when Wrath comes out. A demonic sibling to Garcia’s other two personas (a female witch and a “fairy/nymph/troll hybrid”), Alastor Wrath is his form of self-care and a source of growth, pushing the young artist to do things he wouldn’t normally consider. Expanding the boundaries of beauty and, indeed, reality itself, he’s certainly the one to follow.
Hey Noel! Tell us a little bit about yourself and where you come from.
My family comes from Puerto Vallarta in Mexico. I’m the first to be born in the US—I was born and raised in La Puente, California.
How did you get into makeup, and why do you do what you do?
I started getting into makeup because of Halloween! I have always enjoyed dressing up—it gave me more confidence and allowed me to become someone else. Someone more mythical… I’ve always enjoyed the tales my parent told me from their country. They would tell me stories about goblins, elves, merpeople and demons.
What is your earliest beauty-related memory?
My earliest beauty moment was me in my freshman year of high school. I was in my friend’s room, and she is talented in makeup. I got her to do my eyebrows for the first time and I was hooked!
What has been the most challenging look you’ve done so far?
The most challenging, and also my favorite look I’ve done so far, is my moth look.
Who are some of your beauty icons?
My beauty icons are Juliana Horner and Pat McGrath.
What has been your career highlight so far?
I enjoyed waking up and seeing an email from Dazed Beauty telling me they featured me.
When do you feel most beautiful ?
I feel most beautiful when I don’t look human.
What is your favourite–and least favourite!–makeup trend?
My favourite makeup trend is the dramatic eye with lots of colours. The least favourite trend would have to be the wavy brows…
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Beauty is often connected to the idea of ritual, especially in our age of “self-care”, which is a legitimate way to assert and even reinvent oneself, but is also used as a profitable marketing tool… Do you maintain any rituals, beauty or otherwise?
I create personas through makeup. I have three main personas: Morgana, Boiiparts, and Alastor. Morgana is a female witch, Boiiparts is a fairy/nymph/troll hybrid, and Alastor is a Demon. Before I do my makeup, I’m just Noel, but as I sit in front of the mirror and apply my makeup, my state of mind changes, and a new persona develops. A lot of the time it helps and improves my confidence and mood; it’s definitely my self-care and it helps me grow as a person by pushing me to do things I wouldn’t normally do as Noel.
What is the future of beauty?
The future of beauty is punk/fae.