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Story of a Decade

Zalando X RVDK

A success story always begins with a great idea. Born from two university friends cooking up concepts in their shared flat in Berlin, David Schneider and Robert Gentz were on to something amazing from the get-go. Looking back on their successes David reminisces on the hard work, though reflects on “the history behind you”. It is this history which seeks to create a better future for fashion consumptions… and one which helps provide a better future for generations to come (as well as some top-notch innovation at its finest)! In celebration of 10 years of Zalando,  a multi-partner collaboration is coming our way, as ten Dutch brands take their place at the table. Of these ten brands, their ten most momentous pieces will be upcycled by the conscious fashion connoisseur himself, Ronald van der Kemp. Taking a look at fashion’s journey, looking back never felt so good. The future is upcycled, so why not conscious couture? The campaign shows ten local talents decked to the gods in a grandiose celebration of ten years and the future of fashion! 

Check out more from the 10 Years of Zalando campaign here!

Words by Grace Powell