Embracing the urge to push new boundaries, and collaborate with creatives from the ground up
In the game of association, nothing is more synonymous than G-Star RAW and denim. Embracing this legacy, and catapulting it into the art world, G-Star RAW has introduced its latest art platform: The Art of RAW. With the urge to push new boundaries, and collaborate with creatives from the ground up, the brand is taking young talent along for a ride, where each artist experiments with denim waste within their own discipline to re-birth something new. With a variety of great names on the roster, all exhuming a dedication to craftsmanship, the series will begin with Dutch designer, Teun Zwets.
Graduating from the Design Academy Eindhoven in 2020 – Teun Zwets is instinctual and inherent within the act of creation. Having won the Kazerne Awards straight after graduating, his vision is clear and one with the simplest (yet most intimidating) of starting points: creating on the spot. For this project, Zwets has taken on the G-Star RAW spirit, creating the furniture piece aptly titled, Denim Living. Beginning with just a prototype of a chair, the work grew and grew, now sporting a lamp, cupboard and chair all in one. Speaking on the collaboration, Zwets notes, “I was honoured when G-Star asked me to work on this project but also really excited because I hadn’t worked with denim much before!” And with this blank canvas, a collaboration was born, where Denim Living became the final product.
This is the first Art of RAW collaboration and launches on April 14th 2022. Keep an eye out for other artists’ work that will be launched throughout the year!