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The power of language

Helmut Lang and Willie Norris explore the freedom to express


‘HELMUT LANGUAGE’ is Lang and Norris’ pre-fall 2020 innovation. Looking into the power behind words, the duo has taken phrases that have impacted them over the coming weeks and implemented them into their design. Fashion can be a medium of protest, and this realisation inspires the collection. Bringing the action to their season, the pair have restored and repurposed deadstock from the past and up-cycled them into gloriously-garish garments of protest. With phrases such as, ‘THE WORDS ARE RIGHT IN FRONT OF YOU’, ‘WITH PRACTICE YOU CAN LEARN ANYTHING’ and ‘CONFESS CONCEAL’ plastered over the clothing, their pov is set in stone. The collection’s tonality covers black, white and red and is reflective of the strong message they wish to put out there. As well as the clothes themselves appearing as an act of protest, in honour of George Floyd, Breonna Taylor and Ahmaud Arbery they will also contribute towards the fight for change. Lang has partnered with ACLUE to donate to the Equal Justice Initiative and Norris has pledged to donate 100% of his design fee to organizations which support black trans women and queer families who are in need of support. The collection is available now online and in stores.