× Shop Archive About about contact jobs magazine advertising terms & conditions privacy policy Follow Instagram Facebook

ASICS x VIVIENNE WESTWOOD

Ready, set, run!

Vivienne Westwood and Asics have just launched their limited deconstructed GEL-KAYANO 27 DE kicks! Coming as another chapter in this rich tale of collaboration, the brands have three axioms in common: durability, quality and innovation. Creative Director of Westwood, Andreas Kronthaler chose to celebrate the craftsmanship behind the classic design of the upper shoe using the principle of deconstruction – a staple Westwood method. In a playful mix-match of materials, designs and shapes, the sneaker has the summer energy we are craving.

The interconnected raw ripstop fabric gives the kicks extra strength and forms the base connection of a structural design. The GEL-KAYANO 27 DE is not to be mistaken for a bog-standard running shoe, but the biochemical composition of different cushioning and construction techniques makes these sneakers appropriate for a whole variety of activities. Meaning: we’ll be ready to run to our favourite restaurant terraces, tune into a sweaty HIIT workout, or even a mindful walk in the park. It’s the new shoe of the season, and with everyday wear included – we can’t help but whip out the bank card and start strutting.

 

 

The sneakers will be released on May 1th 2021!

Words by Brechtje Polman