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We could be heroes

HUGO launches a Bowie-inspired capsule collection.


HUGO honours one of the most influential performers and singers from the last century, David Bowie, in a limited-edition capsule collection, “HUGO Loves Bowie”. For someone with such unforgettable contribution to music and fashion, and with a status of a true icon of our times, Bowie is more than eligible and deserving of the tribute. Who hasn’t sung their hearts out to “Heroes” or rocked their body to “Let’s Dance”? Exactly.

The collection is available for men and women, and features items with famous slogans in signature colours black, white, and red, plus T-shirts celebrating his iconic album artwork. Throughout the collection there are references to Bowie’s “Berlin Trilogy”, a body of work that took the German capital as a source for inspiration. Head over to a HUGO store or a selected partner retailer and take off to the stars. See you space!

Words by Glamcult