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We start and end with La Fam

S/S ’23 has arrived 

Known for their playful designs, bold colours, and impeccable style, Amsterdam streetwear brand La Fam is officially getting us ready for spring with the highly anticipated launch of their latest SS’23 collection. Elevated by their dedicated audience, and built for the people, La Fam is the forever youthful brand which we have watched evolve from the beginning on our very doorstep. With an infinite commitment to a free-thinking attitude towards clothing, their summer collection embraces both the nostalgic and contemporary classics the brand is known for, this time bringing in a new, more neutral, colourway.

Within the collection, we are delighted to see many of our beloved brand favourites, including the iconic (and much-admired) varsity jacket, alongside exciting new silhouettes that capture the essence of La Fam’s distinctive style. The highlight of the collection? A sleek black bomber jacket with exquisite zip detailing and logo print, adorned with the Rico applique – La Fam’s familial mascot. Of course, there are already too many items on our mental shopping list, including the glossy body warmer with a hood and an adorable burnt orange baby tee, adding that Y2K summer charm we are always after.


Within the campaign, the La Fam’s identity is not only reflected in their clothing but also in the thoughtfully crafty and cute campaign. Building their own handmade storefront, they represent a welcoming haven for creatives, vividly conveying the inclusive and community-oriented ethos of the brand. Building up the excitement, the collection is set to be released in multiple drops leading up to summer, starting today, with regular updates shared through La Fam Amsterdam’s Instagram account. As ever, they know how to keep us enthusiasts eagerly anticipating the latest offerings.

Words by Grace Powell 

Creative direction Anna Van Jaarsveld

Photography by Pasqual Dominic

Styling by Moritz Hädelt

Set design by Rosa Maria Ferrari Kater & Renze Vanjaarsveld

Production & Styling assistance by Josephine H

Hair & Make-up by Dani Fuerza

Modelled by Lieve Jo & STILLBLuE


Jewellery by Marguerite Bones