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SS21 Editorial by Sofie Flint



February seems to be providing the light relief which January could not. Danish artist, photographer and all-around creative Sofie Flint pulled through with ageless inspiration, showcasing The New Originals seasonal delights modelled by her gorgeous power-house of a grandma and longtime pal. Merete and Ingrid are best buds and ready to conquer the lockdown, dressed to the nines, they present those TNO tried and true pieces, from bold bum bags to a perfect-looking pullover. Included in the collection, however, are some standout pieces we cant wait to get our hands on; a knitted polo shirt which screams Spring IS coming and a woollen shirt ready for season-less wear. When reflecting on their experience shooting the campaign, the women (both in their 80’s) spoke on societal perceptions of age, sharing through their voice, image, and the all-round VIBE that “we are not weak!”. Taking particular favour to the unisex tracksuits, there truly are pieces here for everyone and a look to for you lockdown comfortability and pre-curfew grocery dash. Get your self over to theneworiginals.eu and load up a basket full of fun.



Shop The New Originals here

All photography by Sofie Flint

Modelled by Merete and Ingrid

Words by Grace Powell