Last week marked the much-anticipated launch of the Glamcult X G-Star RAW capsule collection in-store — a fusion of the avant-garde creative underground and denim aficionados. This collaboration served as an ode to the resurgence of the iconic G-Star Elwood, going back to the groundbreaking 3D denim craftsmanship that took the fashion world by storm in 1996.
With this capsule collection, it was all about unravelling the very essence of the classic jeans, as the intricate blueprints and subtle nuances of the G-Star Elwood are laid bare for all to see. The capsule collection’s debut was first celebrated with an in-store pop-up event, kicking off the festivities with a gathering (a big shoutout to Peroni & Viper for keeping us in high spirits), alongside sounds by Gyatso, and an abundance of friendly faces.
Photography by Merel Daantje