H&M Studio is giving everything bright, everything shiny and everything optimistic in this season’s ‘Neo Real’ collection. Inspired by the future of fashion (that is, the far future (aka. The Space Age)), the collection is bold and streamlined, where clothes become an illusion of what we at Glamcult have dubbed ‘INTO THE NIGHT’. Glamcult took on all things futuristic in celebration of the launch, using collection pieces made from more sustainably sourced materials. From baby-pink oversized sequined blazers to brown thigh highs – we had a vision, and with the help of S10 & Jozef, were able to lay it all out on the streets of Amsterdam in the dead of night.
Shop the H&M Studio AW ’22 collection here from Thursday 13 October @ 10AM CET
Art Direction by Rogier Vlaming @Glamcult
Photography by Tom Goddard
Styling and production by Pykel @Glamcult
Hair by Jody Cuberli
Make-up by Mascha Meyer
Photography assistance by Niels van Veen
Styling assistance by Ella Paritsky
All clothing H&M Studio AW ’22
All clothing H&M Studio AW ’22
All clothing H&M Studio AW ’22
All clothing H&M Studio AW ’22
All clothing H&M Studio AW ’22
All clothing H&M Studio AW ’22
All clothing H&M Studio AW ’22
All clothing H&M Studio AW ’22
All clothing H&M Studio AW ’22
All clothing H&M Studio AW ’22
All clothing H&M Studio AW ’22
